Responsibilities

1. Marketing Strategy and Planning:

• Develop and execute comprehensive marketing strategies for each property in the portfolio, aligning them with property goals and objectives.

• Create shopping mall marketing plans to drive customer traffic and customer spending.

• Collaborate with the General Manager and Leasing Manager to create tenant marketing plans that attract and retain high-quality tenants.

2. Team Leadership and Management:

• Lead, mentor, and manage a team of event marketers, digital marketers, and graphic designers.

• Foster a collaborative and creative team culture, setting performance expectations and conducting regular performance evaluations.

3. Event Marketing:

• Plan and execute engaging events and promotions to attract visitors and shoppers to the properties.

• Collaborate with the Leasing Manager to coordinate tenant participation in events and promotions.

4. Digital Marketing:

• Develop and implement digital marketing campaigns, including social media, website management, and online advertising.

• Analyze digital marketing metrics to assess campaign effectiveness and make data-driven improvements.

5. Graphic Design and Branding:

• Oversee the graphic design team in creating visually appealing and on-brand marketing materials, including signage, brochures, and promotional materials.

• Ensure a consistent and compelling brand presence across all marketing collateral.

6. Loyalty Program:

• Collaborate with the ALLY Sky Rewards loyalty program to create special promotions, campaigns, and other programs to increase shopper frequent visits.

7. Budget Management:

• Develop and manage marketing budgets for each property, tracking expenses and optimizing ROI.

• Negotiate contracts with vendors and suppliers to ensure cost-effective marketing solutions.

8. Tenant and Community Engagement:

• Collaborate with tenants to promote their businesses and enhance their visibility within the properties.

• Develop community engagement initiatives to strengthen relationships with the local community.

9. Marketing Reporting and Analysis:

• Prepare regular marketing performance reports for senior management and stakeholders.

• Monitor market trends and competitor activities to identify opportunities for improvement.

Requirements

• Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).

• Proven experience in marketing management, preferably in the real estate or retail industry.

• Strong leadership and team management skills.

• Creative thinking and the ability to develop innovative marketing strategies.

• Proficiency in digital marketing tools and platforms.

• Excellent communication, negotiation, and problem-solving abilities.