Marketing Strategy: Develop short- and long-term marketing strategies aligned with business goals, enhance brand recognition, and manage marketing efforts across online and offline channels.
Team Management: Lead and inspire the Corporate Marketing team, ensuring effective collaboration across departments.
Event & Campaign Management: Plan and execute promotional events, community activities, and joint promotions with tenants and partners.
Public Relations & Communication: Create and manage content for marketing channels, ensuring effective communication of promotions and events.
Tenant Relations: Support tenants through co-marketing efforts, sales promotions, and media exposure.
Budget Management: Allocate and monitor the marketing budget efficiently.
Performance Analysis: Track and analyze campaign results, providing reports and recommendations for future improvements.
Local Marketing & Customer Experience: Understand target audiences, develop localized marketing strategies, and enhance the customer experience.
Reporting: Prepare monthly reports, analyze traffic data, and suggest improvements to management.